UMNO 'wins' a legalistic battle for Perak coup
Umno has won a legalistic battle for its regime in Perak but it is also losing a political war nation-wide for hearts and minds of the people. The prolonged crisis of polity in Perak is ultimately political in nature.One & only solution to political mess in Perak
posted by James Wong Wing-On at 12:15 AM
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Definition
Marketing activities designed to influence about political issues, particular candidates for public office, or public issues and mind set of general public, politically called voters. Although political marketing uses many of the same techniques that other forms of marketing do, it is actually used to promote a concept or an idea, rather than a specific product or service, and to motivate people to vote for that idea.
Scope
Generally all type of marketing activities is focused on self-interest, but that in politics is focused on the common good and public interest. Political marketing is beneficial for both, the leaders and voters. Political marketing is an effective key to success, by practicing specific marketing techniques we can build public image of specific leader. The scope of Political marketing is not narrow, to increase number of voters, it also includes to make new and existing voters more loyal to their party and leaders.
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